Website Design Overview
Imagine you’re looking for a restaurant online that’s close to home. You fire up your favorite search engine and enter your hometown name and the word ‘restaurant’.
Virtuosi Media, a name you can trust
The first website that appears in the search results has beautiful pictures of tantalizing food, but the navigation is so confusing that you can’t find the contact information to make reservations. You decide to keep looking.
The second website has a page that tells you that it’s best viewed in Internet Explorer and asks if you’d like the Flash or HTML version. You accidentally click the Flash version and a loading page comes up with a load counter inching its way to 100%. After over a minute of waiting for it to finish loading, you’ve had enough and go back to the search results.
Website number three? It looks like someone’s nephew made it over the weekend. The colors are mismatched, the pictures of the food are dark and unappetizing, and as soon as the site loads an annoying song starts playing at full blast because you forgot to turn your speakers down. Frustrated, you skip eating out and order pizza from the number on your refrigerator magnet.
It may not have been searching for a restaurant, but most of us have had a similar internet experience. As bad as the experience is for users, imagine the negative impact such websites have on the businesses that own them. They are losing potential customers and that means they are losing money.
A website focused on growing your business
Your website should work for your business, not against it. A beautiful website is wasted if not everyone can use it. Special effects and extra features are useless if they don’t complement the primary goal of your website. All of the traffic in the world doesn’t matter if your visitors never return.
We can help. The websites we design are focused on complementing your business. We’ll work with you to understand, define, and achieve the business goals of your website.
"The websites we design are focused on complementing your business. We’ll work with you to understand, define, and achieve the business goals of your website."
Not all websites have the same purpose and so each one should be designed differently. The goal of one website might be ecommerce, another might rely on ad revenue, the purpose of a third could be to create brand awareness, and yet another could be used to generate leads. There are many website types and each one presents its own challenges and requirements.
Each page on your website should also have a purpose that compliments the purpose of the website. We fine-tune each page according to its primary goal and then remove anything that is unnecessary or that distracts from that goal. We can also test and track the conversion performance of each page and make changes as needed so that over time your pages will accomplish their goals more efficiently. Better performing pages mean a more effective website and that, in turn, will affect the bottom line of your business.
A website that works
Your website should work for your visitors. It shouldn’t tell them which browser to use, have useless loading pages, or be impossible to navigate. You treat your customers with respect and accommodate them in any way you can. Your website should do no less because it’s your public calling card to the world.
The websites we design work for the largest range of people in as many situations as possible. Testing is a big part of everything we do. We test everything from display in multiple browsers to design to security to download size. We also make sure that your website is easy to navigate and easy to use for people of all backgrounds and skills, but most especially your target audience.
A website that is findable
Ask 100 people about how to get your site to the top of the search engine rankings and you’ll get 110 different answers. There are a lot of companies that offer Search Engine Optimization (SEO) that promise the sky without even knowing how to fly. The truth is that no one can guarantee you any sort of placement on a search engine results page.
"You’ll find that the websites we create for you will rank well naturally without a lot of time or effort spent on SEO."
While we don’t offer SEO services to clients, our sites are created with SEO in mind from the beginning. We don’t use any sort of tricks or sneaky approaches, just common sense and some techniques that the search engines themselves recommend. As it turns out, websites that are designed for users are usually also search engine friendly with only a few minor adjustments. You’ll find that the websites we create for you will rank well naturally without a lot of time or effort spent on SEO.
A website that pays for itself
If your website was able to create a positive and lasting impression on each visitor while also accomplishing your company’s business goals, how much would that be worth? If you could steadily increase your monthly revenue as a direct result of your website, would you do it?
We would love to build your website, but we don’t want just any client. If you’re not passionate about your customers, your products, and your business, then we ask that you would pass us by and keep looking. However, if you’re dedicated to succeed and to succeed the right way by continually improving yourself and your business, then we would love for you to introduce yourself.
We have a free quote form that you can access by clicking the button below. It doesn’t require any commitment on your part and there will be no pressure or sales pitches from us. It’s just an easy 3-step process that will begin a conversation about how your website could help your business accomplish its goals.
See you on the other side.