Website Analysis Report

It’s about your bottom line. Your website is supposed to drive sales, bring in leads, increase brand awareness, communicate with customers, and inform the public. You want to know if it can be more focused, more useable, and accomplish your business goals more effectively.

We can help.

Increase your conversion rate

Bar chart Convert your primary business goals

Every part of your website plays a part in determining how well your site accomplishes its main business goal. Design, copy, images, and even the placement and size of buttons all influence the way visitors will interact with your website. Each page of your website should gently guide your visitors along a desired path to a conversion destination or action. The easier the path, the more likely it is that visitors will buy your product, read your article, fill out your form, or contact you.

We examine every aspect of your website for obstacles to your conversion destination. Does each page meet a visitor’s expectations? Could your desired path be made more obvious? Can a visitor be better qualified by sharing more information with them? How focused is your website?

There are dozens of little details that can be the difference between a poorly converting website and a website that converts well. We analyze each one and provide detailed action steps for increasing your conversion rate.

Maximize your brand effectiveness

Your website is your public calling card to the world. It represents your business 24 hours a day and to more people than you can effectively communicate with at once. Every web page that your visitor loads reinforces their perception of your website, your brand, and your business. Is your website focused on sending the right messages?

Effective websites are easy to use and treat visitors with respect. They accentuate the professional values and goals of your brand and your business without polluting the user’s experience or hindering the user’s goals. They increase the possibility of a visitor returning and favor long-term relationships with repeat customers over a single all-or-nothing proposition.

"Effective websites... accentuate the professional values and goals of your brand and your business without polluting the user’s experience or hindering the user’s goals."

Practices like pop-up advertisements and not letting a visitor leave your website are dangerous to your brand and virtually assure that visitors won’t return. Other factors like playing audio or video automatically, poor image selection, long loading times, poorly written or pushy sales copy, or difficult forms might not immediately turn visitors away, but they also won’t convey a professional image of your brand.

We look for the red flags that could be costing you money. We also find the subtle factors that could be hurting your brand’s image. We’ll diagnose potential problems and outline solutions aimed at maximize the effectiveness of your brand and your website.

Boost your rankings in the search engines

We hear this a lot. Everyone wants to know how they can rank number one on Google and in every other search engine. There are literally hundreds of different schemes, tricks, and techniques for trying to accomplish just that. Some techniques are useful, some are unethical, and some are just a waste of time.

The simple truth is that no one can promise you the first listing on Google for all of your keywords except for Google itself. However, there are some simple things that can be done to a website that will give it a better chance of ranking higher in the search engines.

If a website is usable for human visitors, it will generally also do well in search engines. Things like site structure, page structure, and link text will all affect how a page ranks. We look at all of these factors and more to compile a complete report on changes that you can make that will boost your rankings in the search engines. We won’t promise you number one spots across the board, but by implementing the recommended changes, you should begin to see steady improvement in your rankings. Better rankings will drive more traffic to your website, a higher quantity of conversions, and more revenue to your business.

Secure your website

No website can be absolutely 100% secure against every kind of attack, but there are common entry points that attackers will use to compromise your secure information, inject malicious code that could harm your users, and deface your website. A compromised website can be devastating to a business by getting de-indexed from search engines and causing bad publicity, resulting in actual revenue loss.

We can test your site for common vulnerabilities including Cross-Site Scripting and SQL injection attacks. We’ll advise you of potential weak spots in your website’s security and we’ll give you a technical overview on what you can do to minimize vulnerabilities and secure your website.

Polish your design

Your design is the first and most important impression of your website, your brand, and your business. It’s immediately visible as soon as a visitor loads the first page and it affects how users will use and view your site. A poor or outdated design can cause a visitor to immediately hit the back button while a good design will invite users to stay and explore, without becoming the focal point or distracting from the main business goals of your site.

The details make all the difference when it comes to design. Alignment, color, contrast, position, repetition, spacing, visual flow, and more are all factors that subtly influence a visitor’s emotions, their perception of your website, and what page they will visit next.

Because visuals are easiest to understand when it comes to design, we’ll actually show you the areas that could be improved, complete with analysis, and we’ll also provide illustrated examples of steps that you can take to help professionalize and polish your design so that it complements your business goals.

Improve your website usability

There is no substitute for a useable website. When a website is usable, visitors are quickly able to find what they need with minimal friction and stress. If a site is difficult to use or doesn’t accommodate users properly, it can easily frustrate visitors and drive them away.

Usability factors include:

  • Website navigation
  • Browser compatibility
  • Accessibility and basic functionality for non-standard users
  • Properly labeled forms and help dialogs
  • Conventions-based interface
  • Multiple media types for different types of consumers

We compile a detailed action plan based on these factors that will improve the usability of your website.

Make your website faster

It might seem obvious, but a faster site is more usable, increases user satisfaction, and produces less of a strain on your server resources. A faster site will reduce your overall costs while improving your conversion rate at the same time.

The reasons why a site becomes slow can include too many images, unneeded special effects, poor site structure, and a host of other problems. We’ll show you how to optimize your site with some simple but effective strategies that will make your site faster to load.

Analysis and Action

Our report will cover all these vital areas of concern for your website. We examine over 100 unique factors and provide detailed analysis on each one. We’ll tell you what you’re doing well and what can be improved. We’ll help you zero in on your website’s primary and secondary business goals and make your site more effective and efficient in accomplishing those goals.

"We’ll help you zero in on your website’s primary and secondary business goals and make your site more effective and efficient in accomplishing those goals."

The Website Analysis Report is an illustrated, easy-to-read study of your website, complete with a step-by-step action plan for each factor we look at, all in a downloadable .pdf document. We get very specific and we’ll give you the technical details and resources you’ll need to make each improvement, but more than that, we’ll also explain the principles behind each suggestion so that you can understand and apply them effectively.

Risk Free

We don’t believe in high-pressure sales tactics because we’re interested in establishing business relationships for the long-term. In fact, we actually want to minimize any risk that you might feel and so we’re offering a 30-day risk-free money back guarantee. We’re so convinced that our report will help improve your website that if you purchase the Website Analysis Report and for any reason you aren’t satisfied with the value you receive, just contact us and we’ll provide a full refund: no hassle and no questions asked.

If you’re interested in increasing the bottom line of your business by purchasing our Website Analysis Report, it’s simple to get started and requires no commitment. Just click the “Free Quote” button below. Getting a quote takes just 3 easy steps: introduce yourself, tell us about your business, and you’re done! We’ll contact you with a quote within 24 hours on weekdays and within 72 hours on weekends or holidays.

Take the first step toward improving your website and growing your business.

Free Quote