Graphic Design Theory
Improve your designs by learning the fundamentals of design theory. Our tutorials show you the why and the how of graphic design.

4 Ways Your Graphic Designs Can Break An SEO’s Heart
- Michael Curtis
- August 10, 2011
Read About 4 Ways Your Graphic Designs Can Break An SEO’s HeartGreetings artsy types! I hope you’re sitting comfortably in your local Starbucks, Photoshop minimized on your Macbook Pro, and with enough cappuccino to fell a horse on your desk. I come in peace.
As SEO’s, we rarely become involved before a site is designed, coded, and often live. At that point, we sit in our ivory towers and point, ‘That’s wrong, that’s wrong, this is wrong, and that’s wrong.’ Then everyone else grumbles and hates us. I cut my teeth in SEO working for a web design company, and over time, I’ve learned how decisions made as early as the first wireframe can ruin an SEO campaign that doesn’t even start until 2 years later. Come, friends, let’s have a heart-to-heart discussion.

Design Basics For Programmers
- Benjamin Kuker
- February 02, 2011
Learn How To Design As A ProgrammerLet me guess your story.
You’re a programmer and you have a googolplex of ideas for web apps, iPhone apps, Android apps, desktop apps, and apps for the holodeck that you’re building in your garage (and your wife won’t let you get any more parts for it until you get a few venture capital partners or until the prices of replicator and tractor beam units come down to a more reasonable level). Despite your many ideas and your obvious ability to program them with such beautiful code that it would make Shakespeare weep if only he had been a programmer and, um, if he were still alive; you have a slight problem.
You can’t design.

How To Choose A Color Scheme For Your Website
- Benjamin Kuker
- December 03, 2010
Learn How To Choose A Color Scheme For Your WebsiteChoosing a color scheme for a website, a graphic, a software package, or any type of advertising can be difficult, especially if you don’t have a strong background in art or design. In this quick post, I'll show you a suggested workflow for choosing colors and will also give you some great resources that will teach you more about color theory, color pyschology, and the proper application of color so that your project will be accessible to all users.
There are many places on the web that will help you mix-and-match a color palette. Everything from color wheels and color pickers to hex color charts and lists of all named HTML colors. In fact, there are entire design communities that revolve around and celebrate color. Adobe Kuler, ColourLovers, Color Scheme Designer, ColorMatch5K ColorJack, and ColorStream (iPhone app) are just a few of those communities and tools that you can use to look for inspiration or for creating that perfect color scheme.
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