Nick Grant - Virtuosi Media Guest Author
Nick was born and raised in California, but has been working the dot com scene in Seattle for many years. He co-founded ZippyCart back in 2009. It has since grown into his full-time occupation. Zippycart was designed to give ecommerce professionals a reliable, non-biased source for shopping cart reviews, small business advice, and timely articles about the ecommerce scene. So far Nick and his partner Amy Balliett, aided by their elite team of ecommerce professionals and interns have delivered on that promise.
Nick wears many hats at ZippyCart, focusing strongly on developing business relationships with ecommerce solutions and keeping ahead of the next big trends in ecommerce. He also produces content for their Ecommerce News blog and secures interviews from up-and-coming players in the ecommerce world. Nick loves photography and the outdoors, so when not working on ZippyCart you can find him out and about in Seattle.
Learn How To Improve Your Ecommerce Copywriting Skills
- Nick Grant
- May 24, 2011
- 2108 Views
Whatever field you work in, communication is key. While websites and ecommerce solutions have become increasingly multi-media experiences: blending images, videos, and sound (music, podcasts, interviews, etc.), words are still the primary way in which you communicate with your audience.
Strong copywriting on the internet is the same as speaking to a group in an auditorium with a firm, confident voice. When you have a site with good copy on it, people pay attention, listen, and trust you.
Weak copy erodes consumer confidence, is uninformative, and ultimately costs you money. In this list we'll run down five ways you can fire up your ecommerce copywriting, allowing you to draw people in, keep them there, and convert them into sales.
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