Social Media Marketing Tutorials
Social media is the buzzword of the decade. It has exploded into the business world, but few seem to be able to master it. We'll teach you how to tame Twitter, Facebook, and social media sites for your business. Learn what social media strategies work and why.

Twitter Demographics Study: Why Your Business Should Use Twitter
- Benjamin Kuker
- October 20, 2009
Read More About Twitter's DemographicsTwitter could very well be a fad.
But that doesn't mean that your business can't benefit from it if you're able to use it correctly.
A fad? Let me explain. Recent studies have been producing statistics that severely undercut the media hype around Twitter. I'll first present the data and then dissect it in a way that's meaningful to your business. Some of the data will vary depending on the date, the methodology, and the sample size of each study, but it should provide a clear picture in aggregate.
Twitter is growing, with an estimated 44.5 million unique visitors in June 2009, up 19% from the previous month. 45% of those visitors are from the United States. According to Alexa, a web stats company, Twitter is the 20th most popular site on the internet and Compete ranks it as the third most popular social network. It also ranks third behind Facebook and email as a way to share links.

How To Track Twitter Stats, Clicks, And Trending Topics
- Benjamin Kuker
- August 27, 2009
Learn How To Track Twitter Stats, Clicks, And Trending TopicsTwitter's popularity has exploded this year and it welcomed 50 million unique visitors in July 2009 alone. With all the fuss about Twitter, we thought you might be interested in some ways to track your Twitter statistics. We'll examine both free and paid ways to look at your account stats, show some options for tracking Twitter trends, and also look at several different ways to track your Twitter traffic.
Track Individual Twitter Accounts
First we'll look at ways to track individual accounts. You can look up statistics for your own account, but that's not the only way you can use these services. You can also use them to track your competition or people you'd like to emulate to see how they use Twitter.
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