Advice On Choosing An Search Engine Optimization Company
- Tara Hornor
- March 19, 2012
Search Engine Optimization companies can be extraordinarily useful in increasing your site’s popularity. It can be difficult, however, knowing who to choose or what to even look for when selecting one of these companies to work for your site. So here are a few tips to get you on the right track to picking a winner.
Choose a Clean-Cut Company
The company that you choose ought to be very clear about what it is that your money is going toward. Too often, you may find yourself in the position of funneling your assets toward a perceived increase in search engine rankings when, in reality, your SEO company may be promoting your site in advertising sections instead of actual search results. Simply make sure that the company that you choose clearly communicates their plans for your site. If they are avoidant or hazy with answering questions, it is a good sign that they should not be trusted.
A top way to figure out if an SEO company is for you is clientele testimonies. Ask your potential SEO company for examples of other companies that they have worked with. Contact these companies to see, secondhand, how a particular company truly functions. Ask questions like
- “How effectively did this company communicate with you?”
- “What specific methods did this company use to promote your search engine results?”
- “How does this company differ from other SEO companies that you’ve used?”
Success stories from other companies increases the likelihood of getting some of your own successes with this firm.
Experience, Experience, Experience
Select an SEO company with experience. This may not necessarily mean in the industry in general. What this means is that you ought to choose a company with experience in your particular industry, city/state/country of origin or business. Knowing how long they’ve been in business as a company is helpful as well, but a long-standing business does not necessarily equal a successful business.
The process of SEO does have some principles that can be applied no matter what industry your site functions in, but industry-specific experience can be very important to long-term success. Make sure they know and have experience within your industry or an industry similar to yours.
Follow Google Webmaster Guidelines
SEO companies with shady ethical maneuvers can cause your site to be banned from Google (or have severe consequences for the companies being promoted such as a decrease in search engine rankings). Thus, when choosing an SEO company, make sure that they understand and adhere to the guidelines set up by Google. It will save you money in the long run if you don’t waste time paying for a company that will hurt your rankings in the end.
For example, you can quickly review the Google Webmaster Guidelines for SEO. If the company recommends or uses some of the methods advised against in the guidelines, definitely look elsewhere.
There is not a blanket course of action for all search engine optimization tactics. Every company and campaign is unique. Therefore, the SEO company that you choose ought to be able to offer you a variety of options by way of increasing your search engine rankings. Additionally, if one tactic should fail or have unimpressive results, your company should be able to offer you a new plan, custom designed for your company’s needs.
Consistency and Personal Connection
These two ideas are related. Work with a company that can offer you a consistent personelle. If you constantly have to “retrain” a particular person within the SEO company to your needs, then it is not worth the effort. Yes, SEO companies are busy, but it is possible to select a company in which you will be assigned a particular manager or manager’s branch. They ought to be willing and able to take the time to understand the goals and needs of your business and work with you to route a plan to fulfill those goals and needs.
For those who have been through the process of selecting an SEO, what have you found to be helpful? Any horror stories with some lessons learned we could apply here? Let us know in the comment section.
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