Online Marketing Tips
Learn about the best online marketing services and resources on the internet. We'll help you find the right way to market your business through your website, blog, email, and video. We've done the research so that you can focus on what works.
Learn How To Plan Content Marketing Strategies For Your Website
- Jack Cieslak
- June 28, 2011
There's an old saying that goes “If you fail to plan, you're planning to fail.” To put that another way, no one ever plans to fail or do a bad job, but plenty of people fail to make a plan of any kind. If you don't have a roadmap for success, you are setting yourself up for a number of problems down the line:
- How do you define success?
- What's keeping you on track for your eventual goal?
- Do you have only one goal or do you have various smaller sub-goals?
Hopefully even these few questions have started you thinking about how important it is to have an effective content plan and editorial schedule in place for your website before you start cranking out content (or squeezing it out, or dragging it out). Having a strong, well-defined plan in place before you begin will help keep you on track for your goals and make managing other authors easier (we'll get to that next week!).
Learn How to Build Email Marketing Lists
- Chris Marentis
- June 22, 2011
Small businesses have long relied on e-mail marketing to drive traffic to their company website and eventually increase sales. The inherent advantage that e-mail marketing has over traditional direct marketing is that readers can instantly log on to the business’ official website after reading the content making conversion time a lot faster. When it comes to building an e-mail list, business owners have three options: to come up with their own list, buy a list or do both.
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