General Business Articles

Sharpen your business acumen by reading our broad-ranging business articles. We cover business plans, business online, strategy, best practices and useful techniques.

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  Business Website Checklist Part 2: Calls To Action

  • Benjamin Kuker
  • September 01, 2009

  This is the second article in a three-part series about the essentials of business websites. Part 1 focused on the importance of demographics and defining your target market for your business website. In this article, Part 2, we're going to explore the different types of actions that should be associated with your site including automated actions, actions taken by your users, and your actions as a website owner. Part 3 focuses on the various metrics that a business site should be tracking and then what to do with the results.

  If you haven't read the first article yet, I encourage you to read it first as this article will build on some of the principles established in the first.

  Learn About Calls To Action For Your Website

  • user interface
  • business
  • web design
  • calls to action
• 

  Business Website Checklist Part 1: Demographics

  • Benjamin Kuker
  • August 25, 2009

  Be warned, this isn't a fluffy set of articles and if you currently have a business website, reading this might cause you to rethink the way you've been running it. If you're prepared to begin making serious changes to your website in a way that will make it more profitable, read on.

  Done right, the best employee of any business is its website. The website provides a first impression into the professionalism of your brand. It gives technical support, issues follow-up emails, lists contact information, and offers driving directions. A business website can generate leads, close sales, and create long-term fans.

  Learn About Your Website's Demographics

  • online marketing
  • web design
  • demographics
  • marketing
  • business

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