General Business Articles
Sharpen your business acumen by reading our broad-ranging business articles. We cover business plans, business online, strategy, best practices and useful techniques.
Learn About The Importance of Good Web Design For Small Businesses
- Alex Finlay
- July 06, 2011
In today’s digital age, it’s hard to ignore the influence internet has on marketing and business processes. Consumers prefer to go online to find out information about local businesses rather than picking up the phone, or driving around looking for the right place. Any business that does not have a well-designed, functional website risks losing tons of potential customers.
What Is Good Web Design and Why Do You Need It?
Creating a website is not a big deal at all! You don’t necessarily need a professional PHP or HTML 5 website. There are several platforms out there that offer options that work well on a tight budget (although these, of course, these have limitations). The main thing your website needs is to be clear and easy-to-understand along with being easy on the eye. Make it simple for users to quickly find the information they need. If the visitors can easily connect with your business website, they will start to trust you and begin to develop a relationship with you. Users will definitely want to find out more. Let’s take a look at what factors make a good website and why you should focus on them.
Learn What To Look For When Shopping Your Own Online Store
- Karen Frishman
- June 29, 2011
If you're an e-commerce seller, hopefully you've spent a lot of time setting up your online store so it looks just right. The number of sales transactions you've completed is a good indicator as to whether your store presentation is the best it can be. But what if you're brand new and are still developing a following, so you don't yet have a lot of sales? One easy way to discern whether you have set your online store presentation up right is by shopping in your own store.
Here's a checklist of what I recommend you look for when “shopping your own shop”:
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