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  • A/B Testing for E-Commerce Conversions

    A/B testing can take luck out of the equation by comparing the performance of a single variation in your marketing content. With simple a/b testing, a website can attain a high conversion rate for: newsletter signups, sales, feed subscriptions, downloads, and many other things. More importantly, it helps keep visitors engaged on a site, enhancing their experience, lowering bounce rate, and helping with website stats and analytics.

    In this article we’ll take a closer look at how a/b testing can make a significant improvement to the elements critical in driving e-commerce sales. Get the most out of your e-commerce strategy by following the guidelines and tips mentioned here.

    Learn How To Use A/B Testing for E-Commerce Conversions

  • 5 Ways to Finance a Startup

    There are a lot of steps that go into taking a business venture from an inkling of an idea to a full-fledged operation, but they’ll all be a waste of time if you can’t secure the funds required to get your enterprise off the ground.  And while most people have it in mind to approach a bank in order to get a loan (and indeed this is a good place to start), you may not realize that there are actually many ways to get the cash infusion your company needs, and some of them could offer more than just a decent interest rate and a schedule for repayment.  So here are a few methods you should consider when it comes to financing your startup.

    Learn 5 Ways to Finance a Startup

  • Why Whitehat SEO Beats Blackhat SEO

    Have you ever searched Google for something simple and pure, like “free ringtones” or “free wordpress themes” only to find that the top-ranking searches are sites filled with misleading design and content that ultimately leads you to a site asking for your money? It is insanely frustrating to search for one thing and getting results just about the opposite of what you wanted. There is a reason why this happens, and the bulk of it is due to blackhat search engine optimization (SEO).

    Find Out Why Whitehat SEO Beats Blackhat SEO

  • The Promotional Benefits of Good Customer Service

    In offline businesses, customer service teams and marketing departments don’t always have much to do with each other, with these two disciplines rarely over lapping. Contrast this with online companies however and there is an enormous amount of benefit in using great customer service to promote your company.

    Of course, you will want your levels of customer service to be as high as possible for more reasons that good marketing, but how can you use great service to promote your online company?

    Learn About The Promotional Benefits of Good Customer Service

  • Are You Making the Most of Your SEO?

    When you talk about SEO, the usual focus of conversation involves how to get your website to the top of Google’s organic listings. Depending on your keywords and how competitive your market is, this can be easier said than done and this can lead to people taking out Adwords campaigns to drive traffic their way while they wait for their site to rank organically.

    While it is obviously important for your website to rank highly for relevant, high traffic terms, restricting your efforts to solely a handful of primary keywords can lead to you overlooking one or two easy wins that are available with just a little effort and no expenditure. If you are still waiting to see the fruits of your labour in organic search, let’s see how you can effectively drive traffic towards your site in the meantime.

    Find Out If Are You Making the Most of Your SEO

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